Table 5.

Relationship between attitudes to meat and meat consumption and sustainable meat purchases among adults (n 842) aged 18–91 years from urban and rural districts of Nottinghamshire, East Midlands, UK, January 2009

Attitudinal item	Meat consumption (high v. low) χ 2	Sustainable meat purchase† frequency (high v. little/no) χ 2
I’m very fussy about where my meat comes from	6·51*	45·96***
I always try to buy meat which has been reared in the UK	6·34	67·59***
I think it is important to buy meat that has been produced with good standards of animal welfare	‡	19·02***
Animal welfare standards in the UK are very high	11·06**	1·10
I don’t like the ideas of lots of animals being reared indoors	14·81***	2·90
I choose food which has been produced in a way which minimises cruelty to animals	4·53	38·34***
I buy free range meat where possible	0·83	45·89***
I don’t really think much about the animal when I buy meat	8·39**	67·59***
To help reduce the impact of climate change, it is better to eat less animal foods (meat, dairy products and eggs)	1·29	2·30

*P<0·05, **P<0·01, ***P<0·001.

^†Local, organic, free range and RSPCA (Royal Society for the Prevention of Cruelty to Animals) Freedom Food.

^‡Insufficient cell count to conduct χ ² testing as <5 responses in a cell.