Table 2.

Advertising effects aggregated across four food products (fried chicken, popcorn, snack bar, confectionery): parents (n 1302) and their children (n 1302) aged 8–14 years participating in an online web panel survey, Australia, December 2010

	Advertising exposure groups		Control group
	Television (n 426)	Internet (n 450)	(n 426)
Parents
Would you like to have this food to eat?	6·63**	6·59**	6·27
Response options: ‘not at all’ = 1, ‘a little’ = 2, ‘a lot’ = 3. Highest possible score across four products = 12
How often is it okay for people to have this product?	9·31**	9·20**	8·43
Response options: ‘never’ = 1, ‘rarely’ = 2, ‘monthly’ = 3, ‘weekly’ = 4, ‘daily’ = 5. Highest possible score across four products = 20
Children
Would you like to have this food to eat?	6·54	6·59	6·20
Response options: ‘no’ = 1, ‘a little’ = 2, ‘a lot’ = 3. Highest possible score across four products = 12
How often is it okay for people to have this product?	5·97	6·13**	5·79
Response options: ‘never’ = 1, ‘a little’ = 2, ‘a lot’ = 3. Highest possible score across four products = 12

**Mean difference between exposure and control groups significant at the 0·01 level.