Table 3.
Parents’ desire to consume advertised food products by exposure type and demographic attributes: parents (n 1302) of children aged 8–14 years participating in an online web panel survey, Australia, December 2010
| Advertising exposure groups | |||
|---|---|---|---|
| Television (n 426) | Internet (n 450) | Control group (n 426) | |
| Gender | |||
| Male | 6·44 | 6·44 | 6·35 |
| Female | 6·74** | 6·65** | 6·23 |
| Education | |||
| Secondary school | 6·89 | 6·77 | 6·49 |
| Undergraduate qualification | 6·57* | 6·51* | 6·17 |
| Postgraduate qualification | 6·35 | 6·49 | 6·23 |
| Family structure | |||
| Two parents at home | 6·67** | 6·61** | 6·26 |
| Single parent at home | 6·43 | 6·51 | 6·33 |
| BMI | |||
| Normal weight | 6·59** | 6·30 | 6·03 |
| Overweight | 6·39 | 6·53 | 6·27 |
| Obese | 6·79 | 6·82 | 6·72 |
*Mean difference between exposure and control groups significant at the 0·05 level.
**Mean difference between exposure and control groups significant at the 0·01 level.