Table 4.
Product evaluations† by exposure type: parents (n 1302) and their children (n 1302) aged 8–14 years participating in an online web panel survey, Australia, December 2010
| Advertising exposure groups | |||
|---|---|---|---|
| Television (n 426) | Internet (n 450) | Control group (n 426) | |
| Parents | |||
| Fried chicken | 10·60** | 10·62** | 10·02 |
| Snack bar | 11·68** | 11·70** | 10·73 |
| Popcorn | 12·19** | 12·35** | 11·76 |
| Confectionery | 12·60** | 12·64** | 12·10 |
| Children | |||
| Fried chicken | 6·60 | 6·56 | 6·42 |
| Snack bar | 6·87* | 6·93** | 6·53 |
| Popcorn | 7·12 | 7·16 | 6·97 |
| Confectionery | 7·42 | 7·51 | 7·30 |
*Mean difference between exposure and control groups significant at the 0·05 level.
**Mean difference between exposure and control groups significant at the 0·01 level.
†Parents’ evaluations related to the five attributes of healthy, tasty, fun, new and convenient (four response options, highest possible score = 20). Children's evaluations related to same attributes, excluding convenient (three response options, highest possible score = 12).