Table 2.
Associations between sports and brands/health messages among children (n 164) aged 5–12 years, Perth, Western Australia, October 2011
| % association | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Correct main sponsor(s) | Stars | Star + correct main sponsor(s) | Unhealthy food/beverage | Alcohol | Corporate | Health message | ||||||||
| Sport/team | n | % | n | % | n | % | n | % | n | % | n | % | n | % |
| AFL team 1 | 88 | 53·7*,† | 86 | 52·4 | 44 | 51·2* | 137 | 83·0* | 12 | 7·3 | 8 | 4·8 | 25 | 15·2 |
| AFL team 2 | 2 | 1·2 | 54 | 32·9 | 1 | 1·8 | 95 | 57·6* | 14 | 8·5 | 18 | 10·9 | 52 | 31·5 |
| Soccer | 33 | 20·1 | 44 | 26·8 | 11 | 25·0 | 64 | 38·8 | 32 | 19·4 | 20 | 12·1 | 61 | 37·0 |
| Netball | 33 | 20·0* | 23 | 14·0† | 9 | 39·1† | 67 | 40·6 | 38 | 23·0 | 15 | 9·1* | 59 | 35·8* |
| Rugby union | 28 | 17·1* | 24 | 14·6† | 10 | 41·7 | 63 | 38·2 | 36 | 21·8 | 29 | 17·6* | 48 | 29·1 |
| Cricket | 40 | 24·4 | 31 | 18·9† | 4 | 12·9 | 80 | 48·5 | 44 | 26·7 | 14 | 8·5 | 52 | 31·5* |
| Surfing | 47 | 28·5 | 15 | 9·1 | 6 | 40·0 | 56 | 33·9 | 20 | 12·1 | 10 | 6·1 | 87 | 52·7 |
| Little Athletics | 32 | 19·4* | 28 | 17·1*,† | 9 | 32·1 | 55 | 33·3 | 17 | 10·3 | 28 | 17·0 | 75 | 45·5* |
AFL, Australian Football League.
Bold text signifies that the category encompasses the correct sponsor(s) for that sport.
*Age effect: P < 0·05.
†Gender effect: P < 0·05.