Table 1.

Perceptions of sponsors and purchase and consumption behaviours as a result of sponsorship by children aged 10–16 years (n 243) from randomly sampled households in New South Wales, Australia, February–May 2011

	Agree		Disagree
	n	%	n	%
Motivations of sponsors
To help out sports clubs	153	63	90	37
To advertise their products	193	79	50	21
Purchase intentions resulting from sponsorship
Think other children buy sponsors’ products	137	56	106	44
Would always buy sponsors’ products over another	36	15	207	85
Think about sponsors when I'm buying food or drink	36	15	207	85
Consumption behaviours resulting from sponsorship
Prefer to eat sponsors’ products	50	21	193	79