Table 2.
Percentage of parents who thought the factors influencing food choice listed were very important, according to level of educational attainment: parents of pre-school children (age 2–5 years) attending children's centres in Cornwall (rural south-west England) and Islington (urban London Borough)
| Level of education | ||||
|---|---|---|---|---|
| Low | Medium | High | ||
| % | % | % | P* | |
| Familiar to my child | 43·4 | 28·2 | 14·5 | <0·001 |
| Something my child likes | 61·8 | 50·0 | 50·6 | 0·17 |
| Something the whole family likes | 44·6 | 31·8 | 27·3 | 0·03 |
| Quick and easy to prepare | 21·9 | 10·7 | 23·4 | 0·79 |
| Easily available in local shops or markets | 45·8 | 32·1 | 37·7 | 0·32 |
| Fresh and good quality | 79·7 | 75·6 | 92·4 | 0·04 |
| Not expensive | 38·4 | 36·1 | 18·4 | <0·01 |
| Tastes good | 84·9 | 77·6 | 87·0 | 0·72 |
| Contains no artificial ingredients | 59·7 | 53·0 | 65·4 | 0·46 |
| Healthy | 89·5 | 77·6 | 87·3 | 0·73 |
*χ 2 test for trend (n 261).