Table 2.

Comparison of mean perception ratings of vegetables across consumer segments, Ontario, Canada, 2011

	Crucifer lovers (n 95)		Average consumers (n 386)		Frozen vegetable users (n 239)		Total (n 720)
	Mean	sd	Mean	sd	Mean	sd	Mean	sd	F (2, 708)	d
Fresh potatoes
Taste	6·13a	1·03	6·19a	1·05	5·80b	1·38	6·04	1·19	14·00**	0·40
Easy to prepare	6·29a	1·28	5·72b	1·59	5·35c	1·64	5·70	1·60	13·34**	0·39
Low cost	4·93a	1·63	4·20b	1·62	4·12b	1·63	4·36	1·63	5·99**	0·26
Fresh tomatoes
Taste	6·09	1·13	6·23	0·92	6·10	1·04	6·17	1·00	2·09	0·15
Easy to prepare	6·30a	1·13	5·73b	1·58	5·28c	1·74	5·69	1·61	11·61**	0·36
Low cost	6·27a	1·10	5·70b	1·19	5·72b	1·20	5·91	1·19	4·02*	0·21
Broccoli
Taste	6·13a	0·95	6·06a	1·11	5·49b	1·48	5·85	1·27	20·58**	0·48
Easy to prepare	6·24a	1·20	5·92a	1·47	5·28b	1·60	5·80	1·53	17·11**	0·44
Low cost	5·57a	1·40	5·05a	1·39	4·69b	1·46	5·09	1·43	8·58**	0·31
Mushrooms
Taste	5·97a	1·18	5·96a	1·32	5·40b	1·83	5·73	1·53	18·68**	0·46
Easy to prepare	6·31a	1·29	5·92a	1·41	5·45b	1·61	5·83	1·49	14·89**	0·41
Low cost	5·31a	1·29	4·97a	1·47	4·69b	1·46	5·05	1·46	8·37**	0·30
Asparagus
Taste	6·06a	1·28	6·06a	1·31	5·48b	1·66	5·86	1·45	13·88**	0·40
Easy to prepare	5·85a	1·49	5·66a	1·58	5·27b	1·64	5·63	1·61	10·29**	0·34
Low cost	4·28a	1·50	3·66b	1·66	3·36c	1·52	3·74	1·62	9·00**	0·32
Brussels sprouts
Taste	5·86a	1·46	4·43b	2·13	3·76c	2·19	4·27	2·18	40·32**	0·68
Easy to prepare	5·87a	1·26	5·15b	1·68	4·61c	1·96	5·11	1·81	31·40**	0·60
Low cost	5·27a	1·38	4·59b	1·51	4·31c	1·45	4·73	1·50	13·80**	0·39

d, Cohen’s d effect size.

Perceptions rated on a scale of 1=‘not at all’; 4=‘neutral’; 7=‘very xxxx or similar’.

^a,b,cMean values within a row with unlike superscript letters were significantly different based on Hochberg’s GT2 test (P≤0·05).

Significant F statistic: *P<0·05, **P<0·01.