Fig. 2.

Mean purchase intent scores of bread with typical sodium content (control) and breads given a 10 %, 20 % and 30 % sodium reduction among consumers (n 109) in Oegon, USA, 2013. Purchase intent was measured using a five-point purchase intent scale where 1 = ‘would definitely not buy’ and 5 = ‘would definitely buy’; the horizontal line (———) represents a purchase intent score of ‘might or might not buy’. A mean purchase intent score above this line indicates that consumers, on average, would buy the bread product