Table 2.

Key similarities and differences in the framing of sustainability between Australian industry and civil society organizations in submissions from the National Food Plan Green Paper

Key frames	Key aspects of frames	Key similarities	Key differences
Position	Overall description	∙Sustainable production and resources ∙Tensions among economic, health and environmental aspects of sustainability	∙Paddock-to-plate v. paddock-to-population health
	Importance of sustainability	∙Ensuring food production ∙Economic viability of industry, farmers and communities	∙Productionist thinking v. ecological thinking ∙Global food security v. local food security ∙Monoculture v. biodiversity
Drivers	Main drivers	∙Strong agricultural sector ∙Finite natural resources ∙Climate change ∙Consumer demand ∙Market imperfection and externalities ∙Food waste	∙Industry more likely to highlight biosecurity threat ∙Sustainable food products v. sustainable food system ∙CSO more likely to link food production and consumption to health and economic consequences
Core principles	Appeals to principles	∙Value agricultural production and ensure fair prices for producers	∙Neoliberal v. population health approach
Policy solutions	Opposed policy	∙Targeted at multinationals v. SME	∙Industry opposition to carbon tax
	Proposed policy	∙Labelling (country of origin, carbon footprint and GM) ∙Greater control of retail duopoly ∙Incentives for sustainable farming, fisheries and careers in agriculture ∙Consumer awareness and education (GM and fair prices) ∙R&D, agricultural extension and innovation ∙Ministry (or council) of Food ∙Land protection	∙Industry preference for reducing regulatory barriers and consumer awareness and education related to social licenses ∙R&D for increased productivity v. R&D ∙Incentives for more sustainable production ∙CSO support for local food systems ∙Role of health, industry and environment in the governance of Ministry (or council) of Food

SME, small and medium enterprises; R&D, research and development; CSO, civil society organizations.