Table 1.
Rankings of companies, professional athletes, sports organizations and sports teams by the number of products with sports references: 102 food and beverage products selected from two supermarkets, Connecticut, USA, 2010
| Number of products with at least one sports reference | |
|---|---|
| Parent company | |
| Kraft Foods | 19 |
| Kellogg Co. | 10 |
| PepsiCo | 9 |
| OBeverages | 8 |
| Clif Bar & Co. | 5 |
| AriZona Tea | 5 |
| General Mills | 5 |
| Coca-Cola | 4 |
| Mars, Inc. | 3 |
| Hood, Inc. | 3 |
| Product category | |
| Beverages | 49 |
| Snacks | 23 |
| Cereal | 13 |
| Dessert | 8 |
| Condiments | 3 |
| Bread | 2 |
| Dairy | 2 |
| Meat | 2 |
| Professional athlete | |
| Arnold Palmer (golf) | 5 |
| Peyton Manning (football) | 4 |
| Kevin Garnett (basketball) | 4 |
| Ryan Newman (NASCAR) | 4 |
| Albert Pujols (baseball) | 3 |
| Kirk Herbstreit (football) | 3 |
| Tony Stewart (NASCAR) | 3 |
| Brian Vickers (NASCAR) | 3 |
| Paul Azinger (golf) | 2 |
| David Ortiz (baseball) | 1 |
| Sports organization | |
| NASCAR (National Association for Stock Car Auto Racing) | 4 |
| ESPN (Entertainment and Sports Programming Network) | 4 |
| MLB (Major League Baseball) | 3 |
| NBA (National Basketball Association) | 2 |
| NCAA (National Collegiate Athletic Association) | 2 |
| Olympics | 2 |
| Little League Baseball (a nationwide youth sports organization) | 2 |
| Pop Warner Football (a nationwide youth sports organization) | 2 |
| NFL (National Football League) | 1 |
| Sports team | |
| Boston Red Sox (MLB) | 3 |
| U Connecticut Huskies (NCAA) | 3 |
| Los Angeles Lakers (NBA) | 1 |
| New York Yankees (MLB) | 1 |