Table 2.
Ranking of products by Nutrient Profile Index (NPI) score, presence of child-targeted material on packaging and sports endorsement: the thirty least healthy products of 102 food and beverage products selected from two supermarkets, Connecticut, USA, 2010
| Product name | NPI* | Child-targeted | Sports endorsement |
|---|---|---|---|
| Kraft Velveeta Cheese | 22 | ||
| Mars Snickers Minis | 24 | X | |
| Nabisco Football Ritz Crackers | 26 | ||
| PepsiCo Frito-Lay Crunchy Cheetos | 28 | ||
| McKee Sunbelt Chocolate Chip Chewy Granola Bars | 28 | X | X |
| Nabisco Mini Nilla Wafers | 28 | X | |
| McKee Sunbelt Oats and Honey Chewy Granola Bars | 30 | X | X |
| Nabisco Football Oreo | 32 | X | |
| Jolly Time Blast O Butter Ultimate Theatre Style Popcorn | 34 | X | |
| Big Y Ice Cream Bars | 34 | X | |
| Hood Boston Red Sox Ice Cream Cones | 34 | X | |
| Entenmann's Little Bites Blueberry Muffins | 36 | X | |
| Nabisco Nutter Butter Cookies | 36 | X | |
| Nabisco Nutter Butter Crème Patties | 36 | X | |
| Carvel Game Ball Football Ice Cream Cake | 36 | ||
| Keebler Town House Original Crackers | 36 | X | |
| Sunshine Cheez-It White Cheddar Crackers | 38 | X | |
| Hood Boston Red Sox Green Monster Ice Cream | 38 | X | |
| Carvel Snickers Football Ice Cream Cake | 38 | ||
| Gatorade Powder Lemon Lime | 40 | X | |
| Kellogg's Frosted Flakes | 42 | X | X |
| Stop & Shop Frosted Flakes | 42 | ||
| Keebler Town House Flipsides Pretzel Crackers | 42 | X | |
| Big League Chew Bubble Gum Original | 42 | X | |
| Sunshine Cheez-It Original Snack Crackers | 42 | ||
| Arizona Arnold Palmer Iced Tea Lemonade Stix | 44 | X | |
| Kellogg's Apple Jacks | 44 | X | |
| Pepperidge Farm Goldfish Crackers | 46 | X | |
| Clif Kid Organic ZBar Peanut Butter | 46 | X | |
| Clif Kid Organic ZBar Chocolate Brownie | 46 | X |
*NPI is based on a 100-point scale where 1 = unhealthiest and 100 = healthiest, and ≥63 or higher is considered healthy.