Table 2.

Mean liking scores and standard deviations of the three soups with and without communication, obtained at the first (CLT 1) and second (CLT 2) central location test and at home, specified for the six groups according to the soup they repeatedly consumed at home, among French consumers (n 646). Paired t tests were used to compare the liking scores of the central location tests with the average in-home scores

	Product repeatedly	Communication	Liking CLT 1 for soup consumed at home		Liking CLT 2 for soup consumed at home		Liking in-home*		P value CLT 1 v.	P value CLT 2 v.
Group	consumed at home	on pack	Mean	sd	Mean	sd	Mean	sd	in-home*	in-home*
1 (n 101)	Benchmark soup	Yes	5·0	1·3	4·8	1·5	4·9	0·8	0·45	0·30
2 (n 107)	22 %-reduced-salt soup	Yes	4·7	1·5	4·8	1·4	5·0	0·8	0·03	0·2
3 (n 117)	32 %-reduced-salt soup	Yes	4·6	1·6	4·7	1·5	5·0	0·8	0·006	0·03
4 (n 103)	Benchmark soup	No	5·1	1·4	4·8	1·3	5·0	0·7	0·78	0·11
5 (n 112)	22 %-reduced-salt soup	No	4·6	1·4	4·4	1·6	5·0	0·8	0·002	<0·0001
6 (n 106)	32 %-reduced-salt soup	No	4·5	1·5	4·6	1·4	4·8	0·8	0·02	0·18

*Liking in-home is the average of the ten liking scores at home across the 5 weeks.