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. 2023 Jun 6;7:e45234. doi: 10.2196/45234

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©Daniel Z Q Gan, Lauren McGillivray, Mark Erik Larsen, Taylor Bloomfield, Michelle Torok. Originally published in JMIR Formative Research (https://formative.jmir.org), 06.06.2023.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Formative Research, is properly cited. The complete bibliographic information, a link to the original publication on https://formative.jmir.org, as well as this copyright and license information must be included.

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Initial Instagram designs were generated based on the qualitative interviews, using LifeBuoy app–themed (left) versus stock image–themed backgrounds (right).