Fig. 1.

(colour online) Pictures of ultra-processed food and drink products. Illustration of the thirty-two pictures of ultra-processed products selected from Study I. Each product type was represented with two picture exemplars (picture pair). The product types were divided into four health risk categories, i.e. salt, sugar, trans-fat and saturated fat. Each product type had a high content of at least the component (sugar, salt, trans-fat, saturated fat) that represents the category to which it belongs. The mean and sd values of the valence (V) and the arousal (A) and the vector magnitudes of the appetitive drive (AD) are noted below each picture