Table 1.
Arousal and valence mean ratings and sd, and magnitude of the appetitive drive vector, for the sixty-four ultra-processed product pictures
| Valence | Arousal | ||||||
|---|---|---|---|---|---|---|---|
| Health risk category | Product type | Picture | Mean | sd | Mean | sd | Appetitive drive† |
| Salt | Potato chips | 1 | 7·2 | 1·51 | 6·1 | 1·35 | 6·5 |
| 2 | 7·1 | 1·50 | 4·6 | 2·74 | 5·1 | ||
| 3 | 6·7 | 1·40 | 4·1 | 2·04 | 4·5 | ||
| 4 | 6·3 | 1·88 | 4·0 | 2·38 | 4·2 | ||
| Corn chips | 1 | 6·6 | 1·56 | 4·7 | 2·29 | 4·9 | |
| 2 | 6·6 | 1·47 | 5·8 | 1·45 | 5·9 | ||
| 3 | 6·4 | 1·45 | 4·5 | 2·56 | 4·7 | ||
| 4 | 5·9 | 1·63 | 4·0 | 2·16 | 4·0 | ||
| Tortilla chips | 1 | 7·1 | 1·45 | 5·1 | 2·51 | 5·5 | |
| 2 | 7·0 | 2·19 | 5·8 | 2·28 | 6·1 | ||
| 3 | 6·7 | 1·46 | 4·8 | 2·51 | 5·1 | ||
| 4 | 6·3 | 1·68 | 4·6 | 2·15 | 4·7 | ||
| Instant noodles | 1 | 7·8 | 1·61 | 6·9 | 2·41 | 7·4 | |
| 2 | 7·1 | 1·41 | 5·8 | 2·15 | 6·1 | ||
| 3 | 6·6 | 1·26 | 5·0 | 2·26 | 5·2 | ||
| 4 | 6·5 | 2·10 | 4·8 | 2·61 | 5·0 | ||
| Sugar | Chocolate bar | 1 | 7·9 | 1·20 | 5·9 | 2·65 | 6·6 |
| 2 | 7·6 | 1·86 | 6·0 | 2·56 | 6·6 | ||
| 3 | 7·6 | 1·59 | 5·5 | 2·79 | 6·1 | ||
| 4 | 7·2 | 1·48 | 5·3 | 2·36 | 5·7 | ||
| Chocolate discs | 1 | 7·8 | 1·23 | 5·7 | 2·33 | 6·4 | |
| 2 | 7·4 | 1·24 | 5·0 | 2·36 | 5·6 | ||
| 3 | 7·3 | 1·38 | 5·4 | 2·42 | 5·8 | ||
| 4 | 6·7 | 1·84 | 5·0 | 2·59 | 5·2 | ||
| Gums | 1 | 7·5 | 1·25 | 5·5 | 2·06 | 6·0 | |
| 2 | 7·1 | 1·85 | 5·2 | 2·12 | 5·6 | ||
| 3 | 6·8 | 1·48 | 4·8 | 2·26 | 5·1 | ||
| 4 | 6·4 | 1·99 | 4·3 | 2·37 | 4·5 | ||
| Carbonated soft drink | 1 | 6·9 | 1·67 | 4·8 | 2·48 | 5·2 | |
| 2 | 6·7 | 1·48 | 4·8 | 2·33 | 5·1 | ||
| 3 | 6·3 | 1·69 | 4·6 | 2·08 | 4·7 | ||
| 4 | 6·1 | 1·56 | 4·6 | 2·76 | 4·6 | ||
| Saturated fat | Sausage | 1 | 6·9 | 1·90 | 5·3 | 2·17 | 5·6 |
| 2 | 6·8 | 1·48 | 5·1 | 2·41 | 5·4 | ||
| 3 | 6·7 | 1·81 | 5·5 | 1·99 | 5·7 | ||
| 4 | 6·6 | 1·24 | 4·7 | 2·47 | 5·0 | ||
| Cooked pork salami | 1 | 7·3 | 1·48 | 6·3 | 1·92 | 6·6 | |
| 2 | 7·3 | 1·46 | 5·2 | 2·07 | 5·7 | ||
| 3 | 6·7 | 1·87 | 5·1 | 2·31 | 5·3 | ||
| 4 | 6·4 | 1·44 | 4·6 | 2·15 | 4·7 | ||
| Nuggets | 1 | 7·6 | 1·58 | 6·7 | 1·98 | 7·1 | |
| 2 | 7·2 | 1·48 | 4·8 | 2·04 | 5·3 | ||
| 3 | 6·9 | 1·76 | 4·8 | 2·37 | 5·2 | ||
| 4 | 6·5 | 1·65 | 5·4 | 2·50 | 5·5 | ||
| Hot dog | 1 | 7·5 | 1·47 | 6·4 | 1·60 | 6·9 | |
| 2 | 7·3 | 1·29 | 5·7 | 1·68 | 6·2 | ||
| 3 | 6·7 | 1·70 | 5·0 | 2·22 | 5·2 | ||
| 4 | 6·6 | 1·35 | 5·6 | 2·11 | 5·7 | ||
| Trans-fat | Margarine | 1 | 7·5 | 1·30 | 5·8 | 2·39 | 6·3 |
| 2 | 7·2 | 1·21 | 4·9 | 2·25 | 5·4 | ||
| 3 | 6·6 | 1·31 | 4·3 | 2·20 | 4·6 | ||
| 4 | 6·4 | 1·12 | 4·5 | 2·21 | 4·7 | ||
| Ice cream | 1 | 8·1 | 1·10 | 6·6 | 2·16 | 7·3 | |
| 2 | 7·6 | 1·52 | 5·1 | 2·33 | 5·8 | ||
| 3 | 7·2 | 1·73 | 5·2 | 2·37 | 5·6 | ||
| 4 | 7·1 | 1·44 | 4·9 | 2·60 | 5·3 | ||
| Filled cookies | 1 | 7·3 | 1·10 | 5·7 | 2·38 | 6·1 | |
| 2 | 7·1 | 1·45 | 4·8 | 2·46 | 5·3 | ||
| 3 | 7·0 | 1·55 | 4·9 | 2·54 | 5·4 | ||
| 4 | 7·0 | 1·81 | 4·5 | 2·29 | 4·9 | ||
| Wafer cookies | 1 | 6·9 | 1·55 | 4·8 | 2·30 | 5·2 | |
| 2 | 6·6 | 1·72 | 4·5 | 2·08 | 4·8 | ||
| 3 | 6·6 | 1·20 | 4·0 | 2·03 | 4·4 | ||
| 4 | 6·3 | 1·71 | 4·3 | 2·21 | 4·4 | ||
The pictures selected for Study II are indicated in bold font.
†
Vector magnitude.