Table 2.
Prevalence of marketing exposure and smokeless tobacco use behaviors.
| Never users at baseline (n = 3597)a | Non-susceptible at baseline (n = 3097)b | |
|---|---|---|
| Marketing exposure at Baselinec (mean; sd) | 1.54 (1.53) | 1.49 (1.50) |
| Retail environment | 55.7% | 56.0% |
| Liquor store | 11.2% | 10.1% |
| Bars/Clubs | 6.3% | 5.8% |
| Music Events/Festivals | 6.3% | 5.5% |
| Radio/Internet Radio | 9.7% | 8.9% |
| Internet/Online | 26.0% | 24.7% |
| Print Media | 25.0% | 24.4% |
| Billboards | 13.8% | 13.4% |
| Behavioral changes at 6-month follow-up | ||
| Initiate smokeless tobaccod | 6.1% | N/A |
| Onset of susceptibilitye | 9.5% | 7.1% |
a
Full sample of eligible participants.
b
Subsample of non-susceptible, never smokeless tobacco users.
c
Cumulative number of channels of self-reported exposure to smokeless tobacco marketing from the following categories: (1) Gas stations, convenience stores, drug stores (such as CVS or Walgreens), or grocery stores; (2) Liquor Stores; (3) Bars/Clubs; (4) Music Events/Festivals; (5) Radio/Internet Radio; (6) Internet/Online; (7) Magazines/Newspapers; (8) Billboards. Possible scores ranged from 0 to 8.
d
Participants reported “ever” use of smokeless tobacco at 6-month follow-up.
e
Participants reported “susceptibility to use smokeless tobacco” at 6-month follow-up.