Table 3.
Results from the hierarchical bayes estimations of importance scores.
| Message Attributes | Importance Scores |
Utility Scores |
||||
|---|---|---|---|---|---|---|
| Scorea, (SD) |
Lower 95% CI | Upper 95% CI | Score, (SD) |
Lower 95% CI |
Upper 95% CI |
|
| Susceptibility | 25.53 (17.70) | 24.39 | 26.66 | |||
| Symptoms (vs. Risk Exposure) | 8.81 (92.80) | 2.84 | 14.78 | |||
| Emotion Frame | 13.24 (10.78) | 12.55 | 13.94 | |||
| Hope (vs. Fear) | 4.22 (51.07) | 0.93 | 7.50 | |||
| Call-to-Action | 14.12 (11.19) | 13.40 | 14.85 | |||
| Autonomy-Supportive (vs. Controlling-Directive) | 18.26 (50.90) | 14.99 | 21.54 | |||
| Efficacy Frame | 8.65 (6.88) | 8.20 | 9.09 | |||
| Self-Efficacy (vs. Response Efficacy) | 8.72 (31.99) | 6.66 | 10.78 | |||
| Message Source | 19.32 (14.32) | 18.41 | 20.24 | |||
| Clinician (vs. Patient) | 28.03 (66.30) | 23.76 | 32.29 | |||
| COPD Organization Logo | 19.13 (13.63) | 18.26 | 20.01 | |||
| Included (vs. Excluded) | 39.24 (58.56) | 35.47 | 43.01 | |||
Note.aSum of importance scores is 100%.