Table 7.

Indirect effects of the pragmatic, regulative, moral, and cognitive legitimacy on purchase intention.

Indirect Effects	β	S.E.	p
PL -> PQ -> PI	0.131	0.043	0.002
RL -> PQ -> PI	0.129	0.041	0.002
ML -> PQ -> PI	0.061	0.023	0.008
CL -> PQ -> PI	−0.01	0.022	0.658

PQ = Perceived Quality; PL = Pragmatic Legitimacy; RL = Regulative Legitimacy; ML = Moral Legitimacy; CL = Cognitive Legitimacy; PI = Purchase Intention.