Table 2.

Exploratory factor analysis for Social Media use motives

		Factor 1	Factor 2	Factor 3
Self-expression motive	1. To talk about me	0.938
	2. To post my pictures or writings	0.867
	3. To express one-self	0.861
	4. To express one’s mood	0.746
	5. To show one’s personality or hobbies	0.740
	6. To inform people of my special interests	0.686
Information-seeking motive	1. To get information for free		0.829
	2. To find various information		0.778
	3. To get useful information about services and products		0.694
	4. To receive external news		0.640
	5. To find interesting pictures or videos		0.574
	6. To get opinions on various topics		0.518
Interpersonal motive	1. To keep in touch with an acquaintance			0.805
	2. To keep in touch with the family			0.786
	3. To talk to others			0.580
	4. To meet new people			0.560
	5. To communicate with friends living far away			0.530
Eigenvalue		6.041	3.041	2.434
Explanatory variance		35.532	17.887	14.318
Cumulative explanatory variance		35.532	53.420	67.738
Reliability		0.922	0.839	0.810
Total reliability			0.882

Factor 1: self-expression motive to express one’s thoughts. Factor 2: information-seeking motive to explore or share information. Factor 3: interpersonal motive to maintain and shape relationship