Table 5.
Hypotheses testing.
| Hypo | Beta | CI Min | CI Max | t Value | p value | R2 | f2 | Q2 | Decision | |
|---|---|---|---|---|---|---|---|---|---|---|
| H1 | HV → HE | 0.103 | 0.015 | 0.189 | 1.962 | 0.025 | 0.009 | Accept | ||
| H2 | HC → HE | 0.494 | 0.409 | 0.580 | 9.800 | 0.000 | 0.322 | 0.198 | 0.222 | Accept |
| H3a | HE → AC | 0.681 | 0.633 | 0.731 | 21.884 | 0.000 | 0.464 | 0.866 | 0.278 | Accept |
| H4a | AC → AR | 0.775 | 0.724 | 0.815 | 28.289 | 0.000 | 0.601 | 1.507 | 0.440 | Accept |
| H3b | HE → PN | 0.463 | 0.379 | 0.565 | 8.251 | 0.000 | 0.210 | Accept | ||
| H4b | AC → PN | 0.132 | 0.024 | 0.236 | 2.114 | 0.018 | 0.453 | 0.018 | 0.357 | Accept |
| H5 | AR → PN | 0.159 | 0.054 | 0.262 | 2.561 | 0.005 | 0.010 | Accept | ||
| H6 | PN → IOF | 0.282 | 0.196 | 0.364 | 5.759 | 0.000 | 0.092 | Accept | ||
| H7 | TOF → IOF | 0.534 | 0.445 | 0.620 | 10.368 | 0.000 | 0.581 | 0.328 | 0.429 | Accept |
| H8 | IOF → COF | 0.817 | 0.781 | 0.847 | 41.029 | 0.000 | 0.668 | 2.013 | 0.533 | Accept |
Note: HV: Health Values, HC: Health Consciousness, HE: Healthy Eating Beliefs, AC: Awareness of Consequences, AR: Ascription of Responsibility, PN: Personal Norms; TOF: Trust on Organic Food, IOF: Intention towards Organic Food Consumption, COF: Consumption of Organic Food.
Source: Author's data analysis