Table 2.
Comparison between screenshots that mentioned specific benefits of breast-feeding/breastmilk v. infant formula (n and % of total values)
| Total screenshots that mentioned benefits for baby* | Breast-feeding/breastmilk | Infant formula feeding | P-value | ||
|---|---|---|---|---|---|
| n 78 | n 116 | ||||
| n | % of total** | n | % of total** | ||
| Specific benefits mentioned | |||||
| – Vitamins, minerals, nutrients, healthy, health, nutritious | 49 | 62·8 | 79 | 68·1 | 0·54 |
| – DHA, ARA, brain, neural, eye | 17 | 21·8 | 52 | 44·8 | 0·001 |
| – Reduce stomach, gastrointestinal issues, probiotics | 11 | 14·1 | 33 | 28·4 | 0·02 |
| – Immunity, reduce likelihood of sickness | 26 | 33·3 | 17 | 14·7 | 0·03 |
| – Organic, non-GMO, natural | 0 | 0·0 | 19 | 16·4 | <0·001 |
| – Bonding; skin-on-skin | 6 | 7·7 | 1 | 0·9 | 0·02 |
| – Reduce skin issues, rash, eczema, acne | 3 | 3·8 | 2 | 1·7 | 0·39 |
| Total screenshots mentioning benefits (% of total screenshots that mentioned breast-feeding/breastmilk or infant formula feeding) | 78 | 25·7 | 116 | 44·1 | <0·001 |
DHA, docosahexaenoic acid; ARA, arachidonic acid; GMO, genetically modified organism.
*
Total screenshots includes all screenshots that mentioned benefits of breastmilk/breast-feeding or infant formula feeding. Each screenshot may contain more than one benefits, so numbers add to more than 100 %.
**
N’s = 303 (# of screenshots that mentioned breast-feeding) and 263 (# of screenshots that mentioned infant formula feeding).
Shading indicates a significantly higher percentage (P < 0·05).