Table 3.
Content of screenshots that mentioned breast-feeding/breastmilk by manufacturer
| Company* | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total (n 303) | Earth’s Best (n 20) | Enfamil (n 76) | Gerber (n 53) | Happy Baby (n 130) | Similac (n 24) | |||||||
| Total | % of total | Total | % of company total | Total | % of company total | Total | % of company total | Total | % of company total | Total | % of company total | |
| # of screenshots that mentioned issues with breast-feeding (% of total screenshots with breast-feeding mentions) | 122 | 40 | 2 | 10 | 20 | 26 | 16 | 30 | 74 | 57 | 10 | 42 |
| Breast-feeding issues mentioned | ||||||||||||
| – Breastmilk supply (e.g. rapid, slow, reduced, neutral, not enough milk, good) | 61 | 20 | 2 | 10 | 13 | 17 | 10 | 19 | 31 | 24 | 5 | 21 |
| – Latch or latching | 57 | 19 | 0 | 0 | 11 | 14 | 5 | 9 | 35 | 27 | 6 | 25 |
| – Leaking breastmilk mentioned | 12 | 4 | 0 | 0 | 3 | 4 | 1 | 2 | 7 | 5 | 1 | 4 |
| – Engorgement | 18 | 6 | 0 | 0 | 3 | 4 | 5 | 9 | 8 | 6 | 2 | 8 |
| – Clogged ducts | 19 | 6 | 0 | 0 | 2 | 3 | 2 | 4 | 14 | 11 | 1 | 4 |
| – Nipples mentioned (e.g. sore, chapped, infection, neutral, other) | 33 | 11 | 0 | 0 | 5 | 7 | 9 | 17 | 16 | 12 | 3 | 13 |
| # of screenshots with positive breast-feeding mentions (% of total screenshots with breast-feeding mentions) | 78 | 26 | 14 | 70 | 17 | 22 | 17 | 32 | 23 | 18 | 7 | 29 |
| Ratio of # of screenshots with breast-feeding issues v. positive breast-feeding mentions | 1·56 | 0·14 | 1·18 | 0·94 | 3·22 | 1·43 | ||||||
*
N = total screenshots that mentioned breast-feeding/breastmilk. Each screenshot may mention more than one issue, so numbers may add up to more than 100 %.