Table 7.
OR, 95 % CI and P-values for the logistic regression model to predict whether food marketing instances appealed to children
| Group | Variables | OR | 95 % CI | P value |
|---|---|---|---|---|
| Food marketing instance attributes | Text* | 1·02 | 1·01, 1·02 | < 0·001 |
| Labels | 1·00 | 0·99, 1·01 | 0·963 | |
| Objects | 1·01 | 1·00, 1·01 | 0·045 | |
| Logos* | 1·01 | 1·00, 1·01 | 0·002 | |
| Children’s characteristics | Age | 0·98 | 0·88, 1·09 | 0·699 |
| Years living in Canada | 0·99 | 0·93, 1·05 | 0·744 | |
| Weight | 1·00 | 0·97, 1·03 | 0·902 | |
| Height | 1·00 | 0·98, 1·02 | 0·955 | |
| BMI z-score | 0·98 | 0·88, 1·10 | 0·790 | |
| Children’s household characteristics | Household education | 1·04 | 0·97, 1·12 | 0·313 |
| Household income | 1·02 | 0·88, 1·20 | 0·762 | |
| Perceived income adequacy | 0·94 | 0·80, 1·11 | 0·476 | |
| Frequency of screen use | Weekly hours of television | 1·09 | 0·98, 1·20 | 0·113 |
| Weekly hours of internet | 0·91 | 0·77, 1·08 | 0·290 | |
| Weekly hours of smartphone | 1·01 | 0·73, 1·39 | 0·945 | |
| Weekly hours of tablet/computer | 0·90 | 0·80, 1·01 | 0·076 | |
| Dietary intake | Sodas per week | 0·93 | 0·83, 1·05 | 0·249 |
| Chips per week | 1·06 | 0·93, 1·21 | 0·356 | |
| Candy/chocolate per week | 1·00 | 0·92, 1·08 | 0·961 | |
| Vegetables per week* | 0·89 | 0·83, 0·95 | 0·001 | |
| Fruits per week | 0·97 | 0·89, 1·07 | 0·574 | |
| Sex | Male (female as reference)* | 0·79 | 0·63, 0·98 | 0·035 |
| Ethnicity | Asian (White as reference)* | 1·36 | 1·07, 1·72 | 0·011 |
| Black (White as reference) | 0·83 | 0·41, 1·67 | 0·594 | |
| Latin American (White as reference) | 0·83 | 0·41, 1·67 | 0·594 | |
| South Asian (White as reference) | 0·77 | 0·35, 1·69 | 0·513 |
*Indicates that the variable is statistically significant with an alpha set at 0·05.