| Group | Variables | OR | 95 % CI | P value |
|---|---|---|---|---|
| Question (‘Is this ad for kids your age?’ or ‘Is this ad for kids like you?’) | Question | 1·00 | 1·00, 1·00 | 0·619 |
| Food marketing instance attributes | Text* | 1·02 | 1·01, 1·02 | < 0·001 |
| Labels | 1·00 | 0·99, 1·01 | 0·995 | |
| Objects | 1·00 | 1·00, 1·01 | 0·046 | |
| Logos* | 1·01 | 1·00, 1·01 | 0·002 | |
| Children’s characteristics | Age | 0·98 | 0·88, 1·09 | 0·737 |
| Years living in Canada | 0·99 | 0·93, 1·06 | 0·774 | |
| Weight | 1·00 | 0·97, 1·03 | 0·883 | |
| Height | 1·00 | 0·98, 1·02 | 0·962 | |
| BMI z-score | 0·98 | 0·88, 1·10 | 0·770 | |
| Children’s household characteristics | Household education | 1·04 | 0·96, 1·12 | 0·334 |
| Household income | 1·03 | 0·88, 1·20 | 0·757 | |
| Perceived income adequacy | 0·94 | 0·80, 1·11 | 0·459 | |
| Frequency of screen use | Weekly hours of television | 1·09 | 0·98, 1·21 | 0·110 |
| Weekly hours of internet | 0·91 | 0·77, 1·08 | 0·293 | |
| Weekly hours of smartphone | 1·01 | 0·73, 1·39 | 0·949 | |
| Weekly hours of tablet/computer | 0·89 | 0·79, 1·01 | 0·063 | |
| Dietary intake | Sodas per week | 0·93 | 0·83, 1·05 | 0·258 |
| Chips per week | 1·06 | 0·93, 1·21 | 0·372 | |
| Candy/chocolate per week | 1·01 | 0·93, 1·09 | 0·900 | |
| Vegetables per week* | 0·89 | 0·83, 0·96 | 0·002 | |
| Fruits per week | 0·98 | 0·89, 1·08 | 0·677 | |
| Sex | Male (female as reference)* | 0·76 | 0·59, 0·99 | 0·038 |
| Ethnicity | Asian (White as reference)* | 1·39 | 1·09, 1·79 | 0·009 |
| Black (White as reference) | 0·84 | 0·41, 1·70 | 0·624 | |
| Latin American (White as reference) | 0·84 | 0·38, 1·84 | 0·655 | |
| South Asian (White as reference) | 0·76 | 0·34, 1·67 | 0·489 |
*Means that the coefficient is statistically significant with an alpha set at 0·05.