Table 5.
The 2020 Market Shares of the Top Six Brands Compared to Our Sample
| Brand name | Market share, %* | Share of licit packs collected during the study, %** |
|---|---|---|
| Winston | 18.0 | 17.7 |
| Marlboro | 17.9 | 18.5 |
| Chesterfield | 17.3 | 19.1 |
| LD | 12.4 | 12.5 |
| Rothmans | 8.8 | 7.4 |
| L&M | 7.7 | 9.7 |
*Euromonitor International 2021.
**The discarded pack collection 2019/20.