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. 2023 Jan 21;25(8):1431–1439. doi: 10.1093/ntr/ntad013

Table 5.

The 2020 Market Shares of the Top Six Brands Compared to Our Sample

Brand name Market share, %* Share of licit packs collected during the study, %**
Winston 18.0 17.7
Marlboro 17.9 18.5
Chesterfield 17.3 19.1
LD 12.4 12.5
Rothmans 8.8 7.4
L&M 7.7 9.7

*Euromonitor International 2021.

**The discarded pack collection 2019/20.