Table 3.

Construct validity and reliability of PLS-SEM of CLEI

Factor/item	Factors loading	Cronbach’s alpha	Composite reliability (rhoC)	AVE
Personalization
PER1	0.87	0.93	0.92	0.71
PER7	0.78
PER13	0.77
PER19	0.89
PER25	0.76
PER31	0.90
PER37	0.90
Involvement
INV2	0.80	0.89	0.91	0.62
INV8	0.82
INV20	0.89
INV26	0.77
INV32	0.86
Task orientation
ORI4	0.87	0.89	0.90	0.60
ORI10	0.77
ORI16	0.74
ORI22	0.61
ORI28	0.80
ORI34	0.78
ORI40	0.79
Innovation
INO5	0.83	0.91	0.88	0.63
INO11	0.86
INO17	0.68
INO23	0.83
INO29	0.82
INO35	0.72
Individualization
IND12	0.79	0.75	0.83	0.56
IND24	0.70
IND30	0.81
IND42	0.69
Satisfaction
SAT3	0.89	0.92	0.90	0.70
SAT9	0.87
SAT15	0.77
SAT21	0.84
SAT27	0.67
SAT33	0.88
SAT39	0.85