Table 15. Sports tourism risk perception consumption behavior related data matrix.
variable | average | standard deviation | D1 | D2 | X1 | X2 | X3 | X4 | X5 | X6 | X7 |
---|---|---|---|---|---|---|---|---|---|---|---|
D1 Gender | 0.55 | 0.499 | 1.000 | ||||||||
D2 Age | 1.95 | 0.861 | 0.288 | 1.000 | |||||||
X1 Marriage | 1.29 | 0.456 | -0.257 | -0.612 | 1.000 | ||||||
X2 Educational background | 3.02 | 0.884 | -0.043 | -0.070 | -0.061 | 1.000 | |||||
X3 Family population | 2.00 | 0.478 | -0.053 | 0.008 | -0.045 | -0.043 | 1.000 | ||||
X4 Individual income | 2.25 | 0.935 | 0.248 | 0.316 | -0.322 | 0.151 | 0.059 | 1.000 | |||
X5 Family income | 2.83 | 1.058 | -0.064 | 0.075 | -0.115 | 0.089 | 0.271 | 0.577 | 1.000 | ||
X6 Risk perception | 2.9654 | 0.78857 | -0.028 | 0.055 | -0.050 | 0.429 | -0.037 | -0.001 | 0.006 | 1.000 | |
X7 Personality traits | 2.844 | 0.9469 | -0.025 | 0.094 | -0.064 | 0.454 | -0.092 | 0.076 | 0.049 | 0.697 | 1.000 |
Y Purchase decision | 3.002 | 0.8156 | 0.087 | 0.106 | -0.039 | 0.364 | -0.145 | 0.171 | -0.007 | 0.422 | 0.473 |