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. 2023 Jul 18;57:44. doi: 10.11606/s1518-8787.2023057004410

Table 1. Distribution (%) of the presence of promotional strategies on food packages, according to the categories of NOVA classification. Brazil, 2017.

Characteristic Total sample Products without promotional strategy Products with promotional strategies Products with two or more promotional strategies




n (%) % 95%CI % 95%CI % 95%CI
Unprocessed or minimally processed foods 797 (22.8) 47.9 44.4–51.4 52.1 48.6–55.5 24.3 21.5–27.5
Processed culinary ingredients 100 (5.9) 44.0 34.5–54.0 56.0 46.0–65.5 19.0 12.4–28.1
Processed foods 356 (10.2) 39.3 34.4–44.5 60.7 55.5–65.6 28.4 23.9–33.3
Ultra-processed foods 2,238 (64.1) 40.2 38.1–42.2 59.8 57.8–61.8 29.8 27.9–31.8
Total 3,491 (100) 42.0 40.3–43.6 58.0 56.4–59.7 28.1 26.6–29.6

95%CI: 95% confidence interval.