Table 1. Distribution (%) of the presence of promotional strategies on food packages, according to the categories of NOVA classification. Brazil, 2017.
| Characteristic | Total sample | Products without promotional strategy | Products with promotional strategies | Products with two or more promotional strategies | |||
|---|---|---|---|---|---|---|---|
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| n (%) | % | 95%CI | % | 95%CI | % | 95%CI | |
| Unprocessed or minimally processed foods | 797 (22.8) | 47.9 | 44.4–51.4 | 52.1 | 48.6–55.5 | 24.3 | 21.5–27.5 |
| Processed culinary ingredients | 100 (5.9) | 44.0 | 34.5–54.0 | 56.0 | 46.0–65.5 | 19.0 | 12.4–28.1 |
| Processed foods | 356 (10.2) | 39.3 | 34.4–44.5 | 60.7 | 55.5–65.6 | 28.4 | 23.9–33.3 |
| Ultra-processed foods | 2,238 (64.1) | 40.2 | 38.1–42.2 | 59.8 | 57.8–61.8 | 29.8 | 27.9–31.8 |
| Total | 3,491 (100) | 42.0 | 40.3–43.6 | 58.0 | 56.4–59.7 | 28.1 | 26.6–29.6 |
95%CI: 95% confidence interval.