Table 4. Prevalence of different types of promotional strategies used on the packaging of ultra-processed food subgroups sold in Brazilian supermarkets, 2017.
| Characteristic | Characters | Athletes/ sporting events | Awards | Claims referring to the BDG | Nutrition claims | Health claims | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| % | 95%CI | % | 95%CI | % | 95%CI | % | 95%CI | % | 95%CI | % | 95%CI | |
| Breakfast cereals and granola bars | 24.1 | 15.9–34.7 | 3.8 | 1.2–11.2 | 3.8 | 1.2–11.2 | 11.4 | 6.0–20.5 | 93.7 | 85.6–97.4 | 78.5 | 68.0–86.2 |
| Bakery products | 17.9 | 12.5–24.8 | 0.0 | - | 2.0 | 0.6–6.0 | 3.3 | 1.4–7.7 | 41.7 | 34.1–49.8 | 40.4 | 32.8–48.4 |
| Convenience foods | 22.1 | 17.4–27.7 | 0.0 | - | 2.0 | 0.8–4.7 | 6.3 | 3.9–10.1 | 30.8 | 25.4–36.8 | 30.8 | 25.4–36.8 |
| Dairy products | 28.7 | 22.0–36.4 | 0.0 | - | 1.3 | 0.3–5.2 | 1.3 | 0.3–5.2 | 36.0 | 28.7–44.0 | 44.0 | 36.2–52.1 |
| Ultra-processed cheeses | 34.8 | 26.6–44.0 | 1.7 | 0.4–6.7 | 0.0 | - | 2.6 | 0.8–7.8 | 29.6 | 21.9–38.6 | 10.4 | 6.0–17.5 |
| Salty snacks | 18.0 | 11.6–26.8 | 3.0 | 1.0–8.9 | 5.0 | 2.1–11.5 | 7.0 | 3.4–14.0 | 26.0 | 18.3–35.5 | 26.0 | 18.3–35.5 |
| Crackers | 9.5 | 3.6–23.0 | 0.0 | - | 9.5 | 3.6–23.0 | 0.0 | - | 38.1 | 24.7–53.6 | 23.8 | 13.2–39.1 |
| Cookies | 14.6 | 10.1–20.8 | 0.6 | 0.1–4.1 | 6.4 | 3.6–11.3 | 4.1 | 2.0–8.4 | 42.7 | 35.5–50.2 | 33.3 | 26.7–40.8 |
| Canned vegetables | 5.4 | 1.7–15.5 | 0.0 | - | 0.0 | - | 0.0 | - | 5.4 | 1.7–15.5 | 8.9 | 3.7–19.9 |
| Margarine | 25.0 | 12.9–42.9 | 6.3 | 1.5–22.2 | 0.0 | - | 6.3 | 1.5–22.2 | 62.5 | 44.6–77.5 | 46.9 | 30.3–64.1 |
| Sauces and dressings | 11.2 | 7.6–16.3 | 0.0 | - | 3.9 | 2.0–7.6 | 2.9 | 1.3–6.4 | 20.5 | 15.5–26.6 | 20.0 | 15.1–26.1 |
| Candies and desserts | 23.6 | 19.8–27.9 | 0.5 | 0.1–1.8 | 3.5 | 2.1–5.7 | 3.0 | 1.8–5.1 | 29.2 | 25.1–33.6 | 27.3 | 23.3–31.7 |
| Sugar and low-calorie table and baking sweeteners | 0.0 | - | 0.0 | - | 0.0 | - | 0.0 | - | 86.7 | 58.2–96.8 | 73.3 | 45.7–90.0 |
| Ultra-processed meats | 21.8 | 16.5–28.2 | 0.0 | - | 1.0 | 0.3–4.1 | 1.6 | 0.5–4.7 | 12.4 | 8.5–17.9 | 17.1 | 12.4–23.1 |
| Juices, nectars, and fruit-flavored drinks | 11.1 | 6.7–17.9 | 0.0 | - | 7.1 | 3.7–13.2 | 15.1 | 9.8–22.5 | 74.6 | 66.3–81.5 | 64.3 | 55.5–72.2 |
| Sodas | 5.7 | 1.4–20.5 | 8.6 | 2.7–23.8 | 5.7 | 1.4–20.5 | 5.7 | 1.4–20.5 | 42.9 | 27.5–59.7 | 8.6 | 2.7–23.8 |
| Other sweetened beverages | 19.5 | 10.0–34.6 | 4.9 | 1.2–17.8 | 4.9 | 1.2–17.8 | 2.4 | 0.3–15.7 | 75.6 | 60.1–86.5 | 75.6 | 60.1–86.5 |
| Other unsweetened beverages | 35.7 | 22.7–51.3 | 0.0 | - | 0.0 | - | 16.7 | 8.1–31.3 | 52.4 | 37.3–67.0 | 64.3 | 48.7–77.3 |
BDG: Brazilian Dietary Guidelines; 95%CI: 95% confidence interval.