Table 8.

Spearman correlation analysis between the video variables.

Variable		Likes	Comments	Shares	Saves	Days since published	Duration
Likes
	r	1	—a	—	—	—	—
	P value	—	—	—	—	—	—
Comments
	r	0.91	1	—	—	—	—
	P value	<.001	—	—	—	—	—
Shares
	r	0.86	0.83	1	—	—	—
	P value	<.001	<.001	—	—	—	—
Saves
	r	0.91	0.86	0.90	1	—	—
	P value	<.001	<.001	<.001	—	—	—
Days since published
	r	0.08	0.07	0.07	0.08	1	—
	P value	.27	.30	.30	.37	—	—
Duration
	r	–0.09	–0.003	–0.01	0.04	–0.08	1
	P value	.22	.96	.99	.62	.25	—

^aNot applicable.