Table 1. Comparison of ESG investment scenarios (marginal and mismatch costs equal to 1).

Scenario	Prices	Profits	ESG Investment	Consumer Welfare
Baseline model (no ESG investment)	1.85	0.95	0	263.45
ESG investment that only attracts consumers	1.85	0.95	0	263.45
ESG investment that attracts consumers AND reduces marginal costs (Fig 2)	1	0.6	20	530
ESG investment that attracts consumers AND increases product value (Fig 3)	1.3	0	25	1220
ESG investment that attracts consumers AND reduces marginal costs & increases product value (Fig 5)	1.4	0	90	3230
ESG investment that attracts consumers AND increases marginal costs & increases product value (Fig 6)	1.1	0.65	15	970