Table 1. Profiles of two fictional case examples for personalizing hearing care.

Name:	Marc	Marsha
Age:	54	67
Location:	Metropolitan area	Rural, closest town is 40 km away
Family status:	Married, with 2 mid teenage children	Husband, senior dog
Vocational status:	Working full time	Farmer, nearing retirement in the next 5 y
Hearing journey status:	Hesitant to seek hearing help. Several hearing checks across 5 years before wanting to discuss strategies. Devices such as hearing aids were the only solution recommended. After a trial, Marc deemed his hearing aid journey to be unsuccessful	Relatively early adopter of hearing help—sought help as soon as noticed hearing and tinnitus impacting life. Has lots of questions and values reading information. Successful start to hearing aid use, renewal of fitting due
Current disposition to hearing care:	Apprehensive of the commitment to attend clinics, mixed emotions regarding hearing aid performance expectations	Positive expectations of clinic service and regarding hearing aid performance, some apprehension regarding flexibility of care available