Table 4.
Summary of psychographic characteristics for each K-means clustering division.
P1 | P2 | P3 | P4 | P5 | |
---|---|---|---|---|---|
Mean | 3.37 | 3.72 | 4.01 | 3.94 | 4.57 |
Min | 2.33 | 2.87 | 3.33 | 3.07 | 3.67 |
Max | 4.07 | 4.47 | 5.2 | 4.8 | 6.13 |
SD | 0.3883 | 0.4314 | 0.5037 | 0.4661 | 0.5811 |