Common words are used all the time.
Technical, concept, category, and value judgment words (CCVJ) are explained.
Appropriate imagery words are used.
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Everyday words are used from the beginning to the end.
All professional, concept, category, and value judgment words are explained.
Imagery words are used appropriately.
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Many everyday words are used.
Some professional, concept, category, and value judgment words are explained.
Some jargon terms are used.
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Uncommon words are used frequently instead of common words.
No explanation or examples are given for technical and CCVJ words.
Extensive jargon is used.
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Many uncommon words are used.
Professional, concept, category, and value judgment words are explained.
Many jargon terms are used.
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Precise instructions are given for specific behaviors or skills. For example, content on nutrition emphasizes changing eating, shopping, and cooking habits.
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The article confuses professional language with everyday language, and the instructions given are not very precise, making it difficult for readers to understand. For example, “high sugar, low nutrient value foods” is used to refer to “no fuel foods.”
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The text uses negative ways, such as exaggeration and satire, to show some characteristics, behaviors, or examples of the readers’ culture.
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