| Main rubric components |
Do (1 point per box except the last two are 5 points each) |
Don't |
| Content and clarity |
Strong and concise message. Demonstrates linguistic fluency. Presents accurate facts with credible sources. Solid background colors with minimal graphic(s) used during the message. Signs at an average of 110 words per minute |
Unclear and wordy message. Lack of linguistic fluency. Questionable information or sources. Uses distracting background or image(s) during message. Signing is not between 110-130 words per minute |
| Emotions and values |
Builds on the emotion of trust by clearly displaying the presenter’s titles and credentials (introductions are crucial). The interpreter is of high integrity, producing meaningful and accurate interpretations, and meets advanced interpreter credentials. The interpreter manipulates facial expressions in different degrees to indicate emotional intensity Interpreter is dressed in a solid color shirt that contrasts with skin tone with minimal accessories. Message hones in on the cultural value of collectivism: the close-knit and interconnected group of deaf/HOH |
The presenter’s titles and credentials are not visible and the presenter is not sufficiently introduced. The interpreter does not have advanced interpreter credentials leading to subtle or overt inaccuracies in communication. The interpreter lacks physical/facial expression to convey emotion. The interpreter is dressed in patterns or non-contrast patterns with large or distracting accessories. Focuses more on individualism rather than collectivism |
| Audience and inclusivity |
Diversity of the community is shown after message delivery (through graphic(s) or video). Language used takes into consideration the average American adult literacy level. Any background music or slides should be minimal, captions, be placed at a time that is not distracting, and used minimally. ASL, voice-over, and open captions are used. ASL, voice-over, and captions are in sync |
Once a message has been delivered, no diversity is shown in following graphic(s) or video). Language is complex, taking into consideration the average American adult has a seventh-/eighth-grade literacy level. No ASL, voice-over, or open captions are used. Signing, voice-over, and captions not in sync |
| Call to action |
Invokes change and shows this particular audience that they can make a difference (5 points) |
Builds awareness or spreads information but fails to invoke change |
| Gestalt |
Target audience generally satisfied and pleased (5 points) |
Target audience generally dissatisfied and displeased |
| Is this message culturally competent? |
Interpretation: (1 point per box except the last two are 5 points each). 0-14: Major revisions recommended. 15-19: Minor revisions recommended. 20-25: Culturally competent message |
=___/25 |
| *Messages ideally should always be tested with the priority population through qualitative methods like focus groups or listening sessions. All 5 key areas can be assessed in these conversations while a call to action and gestalt are critical to obtain from your population. |
