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. Author manuscript; available in PMC: 2025 Jun 20.
Published in final edited form as: Tob Control. 2024 Jun 20;33(4):553–555. doi: 10.1136/tc-2022-057770

Figure 2: L&M Pilot Point-of-Sale Advertising.

Figure 2:

Image credit: Ollie Ganz

This image depicts L&M’s pilot point-of-sale marketing and packs, alongside other brands (including Natural American Spirit) as well as traditional L&M packs. The pilot marketing advertises “SIMPLE INGREDIENTS THAT ONLY TASTE EXPENSIVE” and “Tobacco Ingredients: Tobacco and Water”.

For additional images of L&M’s traditional packs, see: https://www.lm.com

For additional images of L&M’s pilot point-of-sale marketing, see: https://www.reddit.com/r/Cigarettes/comments/sd0of4/new_lm_simple_tobacco_now_product_testing_in_vt/