Table 1.

Engagement calculation.

Author	Twitter	Facebook	Instagram
[67]	(Retweets*0.55)+(Favorites*0.7)+(Comments*0.52)	(Likes*0.63)+ (Comments*0.59)+(Sharel*0.63)	(Likes*0.73)+ (Comments*0.7)
[68]	((Interactions/(No. of Tweets))/(Average impressions))/(Average reach) × 100	(Likes + comments + other clicks)/(Number of post))/(average impressions))/(Average Reach) × 100
[69]	(Favorites + Mentions+ Retweets)/(Numbers of Tweets)	(Likes + Comments + Shares)/(Number of Posts)
[70]	(No.de Reacciones + No.de Comentarios + No.de veces compartido))/(No.de Publicaciones)
[71]	2 × (I.diffusion)+(I.approval)/Impressions)/reach