Table 4.
“Engagement Level of each E-Commerce Company”.
| Company | Number of likes (favorites) | Number of comments (replies) | Number of Retweets | Total number of Retweets | Engagement level |
|---|---|---|---|---|---|
| Amazon | 56712 | 3031 | 7736 | 3200 | 21,09 |
| Target | 135531 | 3106 | 16965 | 3200 | 48,63 |
| BestBuy | 78645 | 2789 | 8212 | 3200 | 28,01 |
| Macy's | 13909 | 3028 | 1668 | 3200 | 5,82 |
| eBay | 79876 | 1382 | 20143 | 3200 | 31,72 |
| Wayfair | 362 | 3273 | 26 | 3200 | 1,11 |
| Walmart | 74536 | 2988 | 12382 | 3200 | 28,10 |