Table 2.

Percentage of the 100 most popular hearing loss videos that present a specific content theme and their overall purpose.

Content	Source category of video in %				Association with source
	All	Consumer	Professionals	Media	χ2	p-value
Hearing mechanism	16	4	10	6	14.176	0.001
Types and degree of hearing loss	49	36	62	44	4.3987	0.1109
Hearing loss signs and symptoms	60	80	31	78	22.564	<0.001
Medical or genetic aspects related to hearing impairment	39	12	54	42	11.268	0.004
Hearing loss causes	51	20	62	58	11.956	0.003
Aspects of hearing loss that relate to development	10	12	3	17	4.2421	0.1199
Effects of hearing loss on a person's life and employment	58	84	28	67	21.626	<0.001
Hearing loss effects on communication partners:	37	48	21	44	6.6693	0.04
Confirmation or diagnosis of hearing loss	48	16	59	58	13.542	0.001
Hearing loss management or treatment	75	84	62	83	6.1207	0.06
Acceptance and coping	28	60	3	33	25.465	<0.001
Prevention of hearing loss	16	4	21	19	3.5515	0.1694
Featuring an individual with hearing loss	54	96	5	78	62.813	<0.001
Purpose
a)General information about hearing/hearing loss	97	92	100	97	2	0.3679
b)Personal experience of hearing loss	54	100	8	72	61.2	<0.001
c)Management or prevention of hearing loss	81	80	72	92	3.3	0.24

Note: Bolded items are those with significant differences according to Bonferroni-corrected significance levels.