Table 2.
Relationship between cigarette advertising exposure and smoking behavior.
Smoking Behavior | |||||||
---|---|---|---|---|---|---|---|
Variable | Yes | No | Total | P value | |||
n | % | n | % | n | % | ||
Characteristics | |||||||
Age | |||||||
<18 years old | 21 | 21,9 | 75 | 78,1 | 96 | 100 | |
≥18 years old | 12 | 24,5 | 37 | 75,5 | 49 | 100 | 0 |
Gender | |||||||
Man | 33 | 39,3 | 51 | 60,7 | 84 | 100 | |
Woman | 0 | 0 | 61 | 100 | 61 | 100 | |
Ad Type | |||||||
Point of Sale | |||||||
Yes | 13 | 24,5 | 40 | 75,5 | 53 | 100 | 0,7 |
No | 20 | 21,7 | 72 | 78,3 | 92 | 100 | |
Television | |||||||
Yes | 6 | 8,7 | 63 | 91,3 | 69 | 100 | 0 |
No | 27 | 35,5 | 49 | 64,5 | 76 | 100 | |
Outdoor Media | |||||||
No | 10 | 22,7 | 34 | 77,3 | 44 | 100 | |
Social Media | |||||||
Yes | 6 | 14,6 | 35 | 85,4 | 41 | 100 | 0,143 |
No | 27 | 26 | 77 | 74 | 104 | 100 | |
Internet | |||||||
Yes | 3 | 13 | 20 | 87 | 23 | 100 | 0,226 |
No | 30 | 24,6 | 92 | 75,4 | 122 | 100 | |
Newspaper or Magazine | |||||||
Yes | 1 | 25 | 3 | 75 | 4 | 100 | 0,914 |
No | 32 | 22,7 | 109 | 77,3 | 141 | 100 | |
Number of Ads | |||||||
Exposed to 1 Type of Ad | 23 | 31,1 | 51 | 68,9 | 74 | 100 | 0,015 |
Exposed to >1 Ad Type | 10 | 14,1 | 61 | 85,9 | 71 | 100 | |
Company Promotion | |||||||
Free Cigarettes | |||||||
Yes | 12 | 66,7 | 6 | 33,3 | 18 | 100 | 0 |
No | 21 | 16,5 | 106 | 83,5 | 127 | 100 | |
Cigarette Logo Items | |||||||
Yes | 17 | 43,6 | 22 | 56,4 | 39 | 100 | 0 |
No | 16 | 15,1 | 90 | 84,9 | 106 | 100 |