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. 2022 Dec 7;13(Suppl 2):2409. doi: 10.4081/jphia.2022.2409

Table 2.

Relationship between cigarette advertising exposure and smoking behavior.

Smoking Behavior
Variable Yes No Total P value
n % n % n %
Characteristics
Age
   <18 years old 21 21,9 75 78,1 96 100
   ≥18 years old 12 24,5 37 75,5 49 100 0
Gender
   Man 33 39,3 51 60,7 84 100
   Woman 0 0 61 100 61 100
Ad Type
Point of Sale
   Yes 13 24,5 40 75,5 53 100 0,7
   No 20 21,7 72 78,3 92 100
Television
   Yes 6 8,7 63 91,3 69 100 0
   No 27 35,5 49 64,5 76 100
Outdoor Media
   No 10 22,7 34 77,3 44 100
Social Media
   Yes 6 14,6 35 85,4 41 100 0,143
   No 27 26 77 74 104 100
Internet
   Yes 3 13 20 87 23 100 0,226
   No 30 24,6 92 75,4 122 100
Newspaper or Magazine
   Yes 1 25 3 75 4 100 0,914
   No 32 22,7 109 77,3 141 100
Number of Ads
Exposed to 1 Type of Ad 23 31,1 51 68,9 74 100 0,015
Exposed to >1 Ad Type 10 14,1 61 85,9 71 100
Company Promotion
Free Cigarettes
   Yes 12 66,7 6 33,3 18 100 0
   No 21 16,5 106 83,5 127 100
Cigarette Logo Items
   Yes 17 43,6 22 56,4 39 100 0
   No 16 15,1 90 84,9 106 100