Table 2.

Eligibility criteria

Category	Inclusion criteria	Exclusion criteria
Population type	Any human population	Animal populations
Year of publication	In or after 2006	Before 2006
Publication type	Any author-defined review of published evidence (i.e. must include ‘review’ as a self-descriptor) and provide a specified method for searching, retrieval and analysis of published material.	Not an author-defined review of published evidence (i.e. does not say ‘review’) or does not have a specified review method.
Country	Any country	N/A
Language	Published in English	Not published in English
Focus on marketing	Relates to any form of commercially-derived, or mimicking commercially-derived, marketing (e.g. promotion, product, placement, price…etc.), across any possible medium (e.g. internet, TV, retail environment).	Any form of marketing that does not derive from a commercial source or mimic that provided by a commercial source (e.g. social marketing, public health marketing, more general effect/ behaviour of media use).
Food or drink related	Relates to marketing of any food/non-alcoholic drink	Marketing not specific to food/non-alcoholic drinks (e.g. for alcohol, tobacco or other products).
Health context	Review must be in the explicit context of health (e.g. must refer to a health-related outcome or interest)	Review not in the explicit context of health (i.e. does not refer to a health-related outcome or interest).