Table 5.
Predictive capability.
| Construct | R2 | Q2 predict |
|---|---|---|
| Video attitude | 0.630 | 0.478 |
| Brand attitude | 0.731 | 0.512 |
| Social shopping intention | 0.577 | 0.430 |
| Social sharing intention | 0.205 | 0.174 |
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