Table 9.
Association between food neophobia status and motivating factors that may increase the likelihood of eating insects (n = 465).
| Motivating factor | Food neophiliac | Food neutral | Food neophobic | value of p | |||
|---|---|---|---|---|---|---|---|
| Yes | No | Yes | No | Yes | No | ||
| Increased knowledge regarding nutritional benefits | 71.8 | 28.2 | 74.5 | 25.5 | 67.3 | 32.7 | 0.526 |
| Increased accessibility to insect products | 81.6 | 18.4 | 75.2 | 24.8 | 44.2 | 55.8 | <0.001* |
| Endorsement of safety from a governing body | 62.1 | 37.9 | 62.9 | 37.1 | 59.6 | 40.4 | 0.901 |
| Regular appearance in mainstream media | 54.4 | 45.6 | 63.9 | 36.1 | 38.5 | 61.5 | 0.001* |
| Designated production facilities | 49.5 | 50.5 | 41.9 | 58.1 | 25.0 | 75.0 | 0.014* |
| Increased environmental burden from animal protein | 46.6 | 53.4 | 38.7 | 61.3 | 21.2 | 78.8 | 0.009* |
| Other | 10.7 | 89.3 | 10.0 | 90.0 | 19.2 | 80.8 | 0.146 |
Data presented as a percentage, values do not add up to 100% because participants were directed to check-all-that-apply, Chi-squared test used for all analysis in the table, *Significance indicated at p < 0.05.