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Example of packs from the Philippines (top) and Mexico (bottom) that participants interacted with. All packs except the Marlboro black menthol (Philippines) have some depiction of a flavor capsule on the pack – either in the form of a ball/circle of color or a ‘power button’. They also illustrate the different colors and flavor associations identified by the participants such as green for menthol and blue for mint, Mexico and Philippines, Focus Group Discussions, 2018–2019 (N=48)
