. 2023 Jul 14;25:e46345. doi: 10.2196/46345
©James Kite, Lilian Chan, Kathryn MacKay, Lucy Corbett, Gillian Reyes-Marcelino, Binh Nguyen, William Bellew, Becky Freeman. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 14.07.2023.
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Figure 3.
Proposed model of social media campaign effects. HOE: hierarchy of effects.