Table 1.

Information extracted from included studies.

Field name	Description
Campaign name	Name or slogan [tagline] of the campaign
Citations	All relevant citations for this campaign
Country/region	Geographic bounds of the campaign
Target population	Primary and secondary target populations for the campaign
Campaign goals/objectives	What the campaign intended to achieve, including any behavior change or nonbehavior change outcomes.
Campaign delivery	Dates and duration of the campaign, including details on any phases of campaigns
Social media platforms used	The social media platforms used by the campaign
Audience interaction	Did the campaign actively encourage audience interaction? If so, in what form?
Type of campaign	Whether the campaign was: (1) “social media only” (ie, all campaign activity took place on one or more social media platforms), (2) digital only (ie, all campaign activity took place on digital channels, including but not limited to social media), (3) part of a broader stand-alone mass media campaign (ie, including nondigital media like TV), or (4) part of a comprehensive social marketing campaign (ie, including initiatives designed to address other elements of the social marketing mix, like policy change, environmental changes, or community-based initiatives)
Models and frameworks	Theoretical or planning framework used in the design of the campaign and its evaluation.
Step 1: process evaluation measures	Description of measures used in any process evaluation activity (eg, implementation or exposure metrics like reach and impressions)
Step 2: awareness measures	Description of measures used to assess whether target audience had seen the campaign (eg, recall and exposure source) and target audience response (eg, perceived relevance and believability)
Step 3: engagement measures	The type of measures for “engagement,” eg, likes, shares, and comments
Step 4: priming steps measures	Measures of knowledge, attitudes, beliefs, or intentions
Step 5: behavioral trialing measures	Measures of trialing behaviors and antecedents of behaviors (eg, calling help line and quit smoking attempt)
Step 6: outcome evaluation	Measures of the targeted outcome (eg, behavior change and policy change)