Table 1.

Segments identified from community rapid assessment.

	Segment 1 Convert	Segment 2 Outsider	Segment 3 Dissenter	Segment 4 Analyst
Population share	R1 = 41.15% R2 = 57.33%	R1 = 19.95% R2 = 19.28%	R1 = 13.59% R2 = 5.19%	R1 = 25.32% R2 = 18.20%
Thinking & Feeling	Convinced of COVID-19 threat and not entertaining any doubts. Would quickly accept a COVID-19 vaccine if it would be easily accessible to them.	Entertaining neither doubts nor any knowledge. Often unsure about trust and any social processes, as if in a state of withdrawal, ready to endure whatever comes.	Not at all convinced by any broad intelligence on COVID-19 and vaccination against it. Highly susceptible to COVID-19 misinformation or doubts. Integrated denial.	Moderate in trust towards the COVID-19 vaccine. Likely to entertain multiple sources of information and divided on social norms. High in intent to accept vaccine.
Social Processes	Reasonably positive sense from others’ intentions.	Unsure and rather divided sense of others’ intentions.	Unsure or negative sense of others; little positivity.	Strong disagreement on others’ intentions.
Motivation	Nearly 100% on motivation and recommendation.	Very unsure or divided on self and other motivation.	Strongly discouraged on getting vaccinated.	Very positively motivated and recommending.
Practical Issues	Divided on the issue of ease of access.	Negative to moderate on ease of access.	Mostly negative on ease of access.	Negative to moderate on ease of access.