Table 2.

Specific social and behavior change interventions recommended for the different segments.

	Segment 1 Convert	Segment 2 Outsider	Segment 3 Dissenter	Segment 4 Analyst
Direction for social and behavior change interventions	Development of microplans to understand access-related barriers. Simplify registration processes. Increased outreach services in places and times that are convenient. for communities Lessen the financial burden of transport (e.g., increasing vaccination points and enhancing outreach in congregate settings such as religious institutions). Support elderly in accessing vaccination sites and their registration by partnering with youth organizations.	Ensure ease of access; clarify the what, where, and when. Showcase key influencers taking and promoting the vaccine with their personal stories and experiences. Make COVID-19 vaccination the default option (“it is time to get your COVID-19 vaccine” versus “would you like to be vaccinated?”). Disseminate messages that frame vaccination as the accepted social norm.	Maximize use of trusted sources and interactive/dialogue-based media. Partnering with health professional associations to influence the health worker community and the public. Timely sharing of accurate and fact-based information with tailored messages to help address safety concerns and information gaps. Engage religious leaders and other key influencers to strengthen the existing social environment.	Emphasize the importance of the shift from thinking about vaccine to the actual decision of getting it. Timely sharing of detailed and fact-based information on the working and benefits of COVID-19 vaccines. Maximize use of trusted sources and interactive/dialogue-based media. Increase tailored messages and interventions to help address safety concerns and information gap among vulnerable groups.