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Journal of Managed Care & Specialty Pharmacy logoLink to Journal of Managed Care & Specialty Pharmacy
. 2020 Aug;26(8):10.18553/jmcp.2020.20166. doi: 10.18553/jmcp.2020.20166

Pharmacy’s Call for Authorities to Aggressively Enforce Laws Addressing Price Gouging

T Joseph Mattingly II 1,*, Michael D Hogue 2
PMCID: PMC10391148  PMID: 32329404

Abstract

Early reports of potential treatment for coronavirus disease (COVID-19) have raised concerns related to pharmaceutical distribution. Despite the lack of high-quality evidence, the mere hope of effectiveness of potential treatments, such as hydroxychloroquine, has led to surges in demand for these products, and many pharmacists are already informally reporting shortages through social channels. As manufacturers and wholesale distributors struggle to fulfill orders for drugs such as hydroxychloroquine, short-term price increases may seem reasonable in a free market when demand increases. However, any price increases by manufacturers, wholesale distributors, and pharmacies might be seen as exploitive gouging of consumers during a declared emergency. In addition to concerns of price gouging, increases in prescription drug utilization during the pandemic may lead to increases in spending for all payers as members may be treated for COVID-19. This article explores pharmaceutical supply chain and drug pricing nuances that may cause problems for payers and pharmacies as the country battles this global pandemic.


Recent events have created considerable uncertainty regarding pharmaceuticals and related health services in response to coronavirus disease (COVID-19) and the rapid spread of cases around the world.1,2 While there are currently no pharmaceutical treatments approved by the U.S. Food and Drug Administration for COVID-19, case reports, open-label studies, and off-label uses of products such as chloroquine, hydroxychloroquine, azithromycin, and lopinavir-ritonavir have been mentioned in the media, by the president of the United States, and by the Centers for Disease Control and Prevention.3 Despite the lack of high-quality clinical evidence, the mere hope of effectiveness has led to dramatic increases in demand for these products, and many pharmacists are already reporting shortages through social channels. Public health experts have previously described “gaming” during a declared emergency as intentional efforts to acquire and allocate essential resources without medical justification.4 From individuals stealing defibrillators in the aftermath of Hurricane Katrina to mass hysteria related to anthrax exposure after September 11, 2001, causing “black market” distribution of ciprofloxacin, gaming and price gouging in the wake of a declared emergency can harm consumers physically through inadequate supplies, as well as economically as a result of inappropriate price increases.4

As the world struggles to respond to the current public health crisis, the American Pharmacists Association recently convened its first virtual House of Delegates to approve specific policy statements to address growing concerns for its members (Figure 1).

FIGURE 1.

FIGURE 1

Policy Passed March 20, 2020, by the APhA Regarding Pricing and Quality During Times of Emergency

This commentary provides context around the potential issue of drug price increases over the upcoming months as it relates to COVID-19.

Price of Potential COVID-19 Drugs at Different Links in the Supply Chain

U.S. pharmaceutical prices for chloroquine, hydroxychloroquine, and lopinavir-ritonavir vary greatly depending on the drug price definition used (Table 1). The list price, or wholesale acquisition cost, refers to the purchase price at the wholesale distribution level before rebates or discounts are applied.5 The average wholesale price (AWP) represents the price that a wholesaler may charge a pharmacy before rebates or discounts, while the National Average Drug Acquisition Costs (NADAC) surveys pharmacies to estimate a more accurate pharmacy-level drug price.5,6 The Department of Veterans Affairs Federal Supply Schedule price point accounts for some of the largest discounts off list price and is likely the lower bound estimates of the net price for each drug.7 The retail price available on GoodRx.com may provide the best available estimate for a cash-paying patient price.5,8 Because of the complexity of drug pricing and reimbursement in the United States, none of these prices reflect the actual net price paid by the insurer, pharmacy, or out-of-pocket patient cost, all of which have considerable variability based on contracts and benefit design.

TABLE 1.

Current Price-per-Unit for Existing Medications that Are Currently Not Approved for COVID-19 But Recognized by the CDC as Potential Treatments3,5,6

Generic Name Available WAC, $ AWP, $ NADAC, $ VAFSS, $ GoodRx, $ MAC, $
Chloroquine 250 mg tablets 1.28 2.46 NA NA 2.03 NA
500 mg tablets 3.36 5.42 9.84 NA 2.48 NA
Hydroxychloroquine 200 mg tablets 0.52 1.83 0.29 0.10 0.34 NA
Lopinavir-ritonavir 80 mg-20 mg/1 mL oral solutiona (160 mL bottle) 386.83 522.18 NA 355.98 163.22 NA
100 mg-25 mg tablets 4.27 5.12 NA 3.12 4.28 NA
200 mg-50 mg tablets 8.53 10.24 8.29 6.12 8.48 NA

aUnit for oral solution is 1 whole bottle (160 mL).

AWP = average wholesale price; CDC = Centers for Disease Control and Prevention; MAC = maximum allowable cost; NA = not applicable; NADAC = National Average Drug Acquisition Costs; VAFSS = Veterans Affairs Federal Supply Schedule; WAC = wholesale acquisition cost.

Short-Term Price Spikes and Dispensing Pharmacy Challenges

As manufacturers and wholesale distributors work to fulfill orders for drugs such as hydroxychloroquine, short-term price increases may seem reasonable in a free market when demand increases. Any price increases by manufacturers, wholesale distributors, and pharmacies might be seen as gouging consumers during a national emergency. However, more than 90% of the U.S. population are insured patients who are protected from the full exposure of the price increase by their health plans’ pharmacy benefits managers (PBMs), which have set contract prices with pharmacies and further rebates and discounts from manufacturers.9 A price increase at the manufacturer or wholesale distribution level would ultimately stop at the dispensing pharmacy, which would potentially bear the losses as the acquisition costs for the drugs eclipse the maximum reimbursement allowed. This is particularly troubling, since community pharmacies have stepped up as essential responders to the crisis, putting pharmacy staff at considerable risk.

For example, the Affordable Care Act revised the federal upper limit (FUL) calculation based on the most recently reported monthly average manufacturer price (AMP) reported and certified by manufacturers.10 This FUL may be used by health plans to set maximum allowable cost (MAC) limits on generic drugs such as hydroxychloroquine. Over the 12 months before the U.S. surge in COVID-19 cases (February 2019-February 2020), the AMP and FUL were actually declining (Figure 2). If these prices increased in March 2020, the potential lag in reporting and analysis, combined with contracting often done on an annual basis, may put many dispensing pharmacies in a scenario forced to dispense at a loss.

FIGURE 2.

FIGURE 2

Affordable Care Act FUL Based on the Weighted Average of the Most Recently Reported Monthly AMP for a Single Hydroxychloroquine 200 mg Tablet on a Nationwide Basis10

Exploring the hypothetical example of a pharmacy dispensing a short course (12 tablets) of hydroxychloroquine to an insured patient from a typical community pharmacy can be quite informative. In Table 2, we modeled 2 different hypothetical contracting scenarios: (1) reimbursement using a typical brand drug formula to estimate revenue at “AWP – 15% + $0.50 dispensing fee” and (2) a typical generic drug formula to estimate revenue at “AWP − 80% + $0.50 dispensing fee.” Assuming that the pharmacy’s acquisition costs are at the national average (NADAC), we see that dispensing a generic prescription such as hydroxychloroquine may already deliver small margins and that short-term increases in acquisition costs could quickly put the pharmacy in a significant financial loss. After accounting for operating costs to dispense the prescription at $14.00 per prescription (using 2019 operating costs of the pharmacy segments reported by CVS and Walgreens), the pharmacy margins quickly disappear, and any further price increases at the wholesale level would only amplify losses (Table 2).

TABLE 2.

Modeled Impact of Potential Hydroxychloroquine Drug Price Gouging on Dispensing Pharmacies

Operating Statement Hydroxychloroquine 200 mg Tablets at Current Prices, $a Hydroxychloroquine at 2× Price, $ Hydroxychloroquine at 10× Price, $
Revenue at AWP − 15% + $0.50
Revenue 19.17 19.17 19.17
Cost of goods sold 3.48 6.96 34.80
Margin 15.69 12.21 (15.63)
Operating expense 14.00 14.00 14.00
Net income before taxes 1.69 (1.79) (29.63)
Revenue at AWP− 80%+ $0.50
Revenue 4.89 4.89 4.89
Cost of goods sold 3.48 6.96 34.80
Margin 1.41 (2.07) (29.91)
Operating expense 14.00 14.00 14.00
Net income before taxes (12.59) (11.93) (43.91)

Note: Red figures indicate a financial loss.

a2020 U.S. dollars.

AWP = average wholesale price.

These hypothetical scenarios do not account for other contractual obligations typically observed in pharmacy contracts, such as direct and indirect remuneration (DIR). Pharmacies that dispense medications to Medicare beneficiaries under Medicare Part D may be subject to retroactive DIR fees designed to drive performance metrics of the pharmacy network.11 For example, the Medicare Part D prescription drug plan may stipulate that DIR fees are contingent upon medication adherence, medication therapy management consultations, reducing high-risk medication use, or customer satisfaction metrics.12 Any DIR fees applied to medications related to COVID-19 and potentially all dispenses during a state of national emergency are inappropriate, since the pharmacy networks will be operating at a less than ideal state to meet standard performance expectations.

Short-Term Price Spikes and Payer Challenges

Broad increases in health care utilization during the pandemic may lead to increases in spending for all payers, since plan members (who would typically not be needing to use the medical or pharmacy benefit) may contract COVID-19 or require testing to rule out COVID-19. Some insurers have taken additional steps to waive copayments on any COVID-19 testing or treatment.13 Other concerns may relate to existing contracts, particularly for PBMs who do not have contractual price protections with the manufacturers of generic products and may be at risk for increases in their acquisition costs. For payers without price protection language in the contracts with pharmacies in the pharmacy network, any short-term spikes could be problematic. The major PBMs also own outpatient pharmacies and large mail order operations. While many PBM-owned mail order pharmacies may not dispense antibiotics or antimalarials (such as hydroxychloroquine), price increases for lopinavir-ritonovir could certainly apply to their operations.

Conclusions

Pharmacies, as the terminal point in the pharmaceutical supply chain, may be at risk of suffering price gouging by manufacturers, wholesalers, or mid-market opportunists. Price gouging laws, largely designed and intended to protect consumers, could reasonably be applied to pharmacies in the event that PBMs and other payers are unable to adjust or update their reimbursed prices based on the wide fluctuations that can be seen in market prices. In fact, current pharmacy reimbursement from PBMs that may be based on MAC pricing may not reflect actual market pricing of generic products in short supply, leaving pharmacies “holding the bag” with significant net losses.

It seems as though pharmacies are caught in the middle without reasonable protections against sudden and significant price increases for products that may already be reimbursed at amounts near their acquisition costs while, at the same time, serving an essential public health role during this national crisis. Also, PBMs without adequate price protections may be exposed to larger acquisition costs in their pharmacy networks. In terms of the pharmaceutical supply chain, pharmacies as the last purchaser before patient dispensing need to be protected as “consumers” by federal, state, and local government price gouging laws. Pharmacies should also be assured of reasonable reimbursement to protect the very thin margins that we have described. Accordingly, every entity across the supply chain should be afforded this protection, including PBMs, if they are subjected to clear price gouging or gaming of essential products during a national emergency. By doing so, during times of declared emergencies, manufacturers and suppliers of pharmaceuticals would be prohibited from escalating prices past the point of normal inflation.

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